As you may already know my husband works in the toy industry. He shared a report he had seen (from the USA) that said: Grandparents account for about one-quarter of sales, or nearly $7 billion, within the $28 billion U.S. toy industry.
Most readers of my blog won’t be surprised with this news and will probably agree that the same is likely to be true in the UK. I think that as we grandparents are doing the toy buying ‘second time around’ we may be a bit more discerning about what we buy. Certainly, as many of us have the luxury of spare time to spend with our grandkids, I believe we are even more interested in their development and education.
The report also says that 50% of grandparents report that they spend time playing with toys or board games with their grandchildren; no mention of screen-time there! This just confirms to me what an important job it is to be a grandparent, and what it is fun watching them play, grow and learn.
Here is a link to the press release.